Internal reference

Brand assets

The company logo in every size and format you are likely to need, the color values taken from it, and the stable web addresses to use when the logo has to appear inside another system such as the ride time and duty scheduler.

Logo files

The original artwork is 5,095 pixels wide. The smaller versions below are the ones to use on the web and in email, because the original is large enough to slow a page down. The star of life mark on its own covers the places that need a square image, such as a browser tab, a phone home screen, or a social profile.

Full logo, original artwork
Full logo, original logo-banner.jpg · 5095 by 753 pixels Download
Full logo, print and slide size
Full logo, 2000 pixels logo-banner-2000.jpg Download
Full logo, web and email size
Full logo, 1200 pixels logo-banner-1200.jpg Download
Star of life mark on white
Star of life, on white star-mark-560.png, star-mark-256.png Download
Star of life, white, transparent background
Star of life, white on transparent star-white.png Download
App and browser icon
Browser and app icon favicon.ico, favicon-32.png, apple-touch-icon.png Download

Putting the logo in the ride time scheduler

Now that the site is live at elitemedicalspecialists.com, every file above has a permanent web address. Point the scheduler at that address rather than attaching an image to each message, and the logo appears at the top of every physician and agency email with no file handling at all.

Step one. In the scheduler workbook, open Extensions, then Apps Script, and open the file that builds the email body.

Step two. Put this block at the very top of the message body, before the greeting.

<img src="https://elitemedicalspecialists.com/logo-banner-1200.jpg"
     alt="Elite Medical Specialists, LLC"
     width="300"
     style="display:block;border:0;outline:none;max-width:100%;height:auto;margin-bottom:18px">

Step three. Save, then deploy a new version so the change goes live, the same way you have been deploying the other updates.

A width of 260 to 320 pixels reads well on a phone. Because the banner is very wide and short, it scales down cleanly and will not push the message text off the screen. Use the star of life on its own wherever a square image is wanted, such as a signature block or a calendar invitation.

Colors

These values were sampled directly from the logo artwork, so anything built with them sits beside the logo without clashing. Blue carries the structure, red marks the accents, and the near black anchors the dark areas.

Brand blue#0100C6
Blue, mid#01019F
Blue, deep#010162
Near black#010020
Accent red#E80712
Paper#F6F7FA

Type and usage

If the artwork is ever redrawn as a vector file, replacing these files under the same names updates the website, the scheduler emails, and anything else pointing at them all at once.